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Planning and organizing website content can feel overwhelming, especially when you have a large amount of it. I’m going to show you how to tackle this in a way that already makes sense to you. Your website navigation is like a restaurant menu Organize your website content into logical categories like a restaurant menu. Most menus…
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“If you can’t explain it to a six-year-old, you don’t understand it yourself.” ~Albert Einstein. When you understand how sales conversion rate is calculated, and what a new lead is actually worth, you can direct your marketing efforts more sensibly without throwing your money away on advertising that doesn’t bring a return on investment (ROI).…
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